Our Brand
The 8plus4 NATIVE URBAN CLOTHING BRAND is in part a fusion of High Street Fashion design narratives and the creative force of Hip Hop fashion culture. The same Hip Hop fashion revolution that was birthed many decades ago in New York, Los Angeles, Dallas and evangelized world wide today.
Our attraction to the Hip hop creative is not only influenced by its elaborate, vivacious and daring boldness of ideas, but by the inability of any brand to box the genre. It’s a blank canvas of boundless creative possibilities that hinder no expressions and conform to no straitjacket boardroom interpretations.
That fusion explains the Urban.
The other “part” derives from an amalgam of the irrepressible creative genius of the colorful rich art and fabrics-driven Native African fashion and the deceptively simple, sunny effervescence of Caribbean fashion. The line of demarcation between these two trends is sometimes so thin it’s liquid.
Together, these different culture influences and some of their intrinsic exuberant elements were exploited by the 8plus4 team to create THE NATIVE URBAN CLOTHING BRAND.
The NATIVE in URBAN illustrates the roots and nuances of the urban experience. It promotes motivational nuggets to navigate those urban real-life encounters and arms our brand loyalists with the tools to stay heads and shoulders above peers within that experience.
The confidence and exhilarating choice of freedom that the Native Urban Clothing Brand offer espouses the mantra of never letting any foreign societal norms hold anyone down. The brand empowers everyone to express themselves without apology. To remain true to who they uniquely are. And to reach out and touch that moon that the 8plus4 brand logo illustrate.
Beauty is in the eye of the beholder. We walk that talk. Our pieces are extremely engaging, richly made and accessorized, street-savvy and functional, casual and non-judgmental. We do not care if you wear them to the gas station or to heaven, but we continually strive to ensure that no Tom is better than Jerry and that both Tom and Jerry are invited and celebrated. All you’ve got to be is you! The Native Urban Clothing
Brand is one leg of the tripod that presently constitutes 8plus4’s business model as detailed in ABOUT 8plus4. The brand is bold, deep and liquid. It preaches no rules and keeps to no lanes.
Erase your inhibitions and let us live the cliche by being limited only by the boundaries of our imaginations.
That is Our Brand.
So as we break our backs on this empowering creative path that we love so much; as we aspire to get the 8plus4 logo into every closet in the United States and around the world, we raise a glass or two to the milestones so far. And then it’s straight down to more business. For more milestones.
— Choice UDENZE
FOUNDER
